Just when you thought there really hasn't been a new sport invented since, uh, the Hackey-Sack... Our bearded bretheren are going after it with a vengeance.
Clothes may 'Make the Man' - but if you remove those - a man's whiskers are all he has left to style, or hide behind. And then you have those who grow it to show it. Hence the World Beard and Moustache Championships going on this month in Norway.
American BEARD OLYMPIAN and the author of The Facial Hair Handbook- Jack Passion seems likely to be serving up a face full of 'U Can't Touch This' again in 2011.
Team USA stole a lot of titles last year - and from this video - you can see they're hellbent to do it again.